Across the course of the three sets of adverts (changed each month to reflect changes in the planning application process), we reached 28,992 people and received 1,589 clicks through to the planning website for the development, resulting in a cost-per-click of just £0.19. In addition, 170 people either liked or commented positively on the advert, many of whom agreed with our sentiment of more choice for the area and applauded the potential plans. This positivity was then reflected in an online poll, that showed 73% of respondents voting “Yes” to the new store plans. ​